It is used for any form of digital marketing that does not use paid ads. This kind of digital marketing is most commonly seen in the form of social media and content. It also encompasses video sharing, SEO, and influencers.
The goal of digital marketting strategies is to create an emotional connection with your customers via informational or entertaining content to put your business at the front of their minds when they are ready to make a purchase decision.
The brand awareness and social engagement that organic marketing generates is a major factor in conversions.
There are so many digital marketing platforms out there. The best platform for your business depends on your specific market, goals, and what you’re selling. Here are a few of the most highly-used platforms for organic digital marketing:
Facebook is the largest social network and offers marketers a wide range of possibilities to connect with customers without paid ads.
Instagram is quickly overtaking Facebook among young users. It’s an image-based platform that is designed for quick, stackable bites of content.
Pinterest is highly image-based, and it actually has the highest conversion rate of all social media. This platform performs especially high among fashion brands, interior design, and other highly visual businesses.
Instead of quick content bites, the LinkedIn user base prefers long-form, news-style content to help them solve problems or discuss current events at length. This is the best platform to connect with businesses and share valuable B2B content.
Snapchat allows users to share short videos and pictures with their followers. Snapchat is best used to market products geared towards Gen Z and younger and is a great tool for building brand awareness.
Did you know that after Google, YouTube is the second most powerful search engine? The platform offers businesses the chance to share video related to their company and allows prospects to get to know your brand on a personal level before committing to a purchase.